Chapter 32 – While doing homework.. – 3

Chapter 32 – While doing homework.. – 3

“Huh?”

Mansu tilted his head, and his older cousin blinked.

Just then, his sister-in-law brought warm toast.

“Toast is served~.”

As Mansu said, the toast was double-layered, as if an extra slice had been added.

I’ll eat well.

Woojin took a big bite of the toast.

Mansu’s sister-in-law unconsciously smiled at Woojin’s appearance.

Watching him chew deliciously made her proud as the one who made it.

Just then, the older cousin asked,

“Woojin, you think the store name isn’t the problem?”

His tone was firm, as if he knew something.

But he couldn’t trust the words of a student who had never run a business. No, it was something to be taken lightly.

Then Mansu interjected.

“Brother, Woojin is someone who can argue with Professor Lee. When facts clash with facts, it’s just…”

As the store wasn’t doing well, debt was steadily increasing.

Soon, he would have a child too.

He needed to abandon the old-school boss mentality that what he knew was best, and listen to people of various age groups.

A perfect CSAT scorer, one of only three in the entire country, and Mansu’s friend, who was attending S University’s business department.

He was a special kid.

Perhaps a surprisingly brilliant idea might come out?

“The store name isn’t the problem?”

“Yes.”

And he took another bite of the toast.

It was delicious.

Though not as much as when he first tasted toast a year ago.

To describe his current state, the phenomenon of the Law of Diminishing Marginal Utility was at play.

Woojin eating toast with such thoughts brought frustration to the older cousin.

So he opened his mouth again. No, Mansu was quicker.

“Brother, Woojin dislikes talking or being spoken to when he’s eating.”}

Oh? Ah… really? Hahaha! That can happen. Want a drink?

Woojin said like lightning.

I’ll have a Cola.

‘He said he doesn’t like to talk while eating……’

Older Cousin moved to the refrigerator with an awkward smile.

So Woojin focused on eating, and the other three talked about this and that.

How much time had passed?

Woojin, having finished his toast, drank his Cola.

The Cola made his slightly greasy mouth feel refreshed.

Thank you for the meal.

Woojin looked at the menu.

The prices seemed to be the same as any toast shop.

Even when your business was doing well before, there probably wasn’t much demand from adults.

Older Cousin, leaning against the wall, nodded.

That’s right. Oh? But how did you know?

Because there’s no spicy taste. While many minors also like spicy food, even more adults look for spicy food.

Just then, Mansu suddenly stood up, pretending to go get water.

‘It’s starting.’

Thinking that, Mansu whispered to Older Cousin.

Bro, listen carefully. Even if you don’t understand, just memorize it.

Older Cousin didn’t know what nonsense Mansu was spouting, but he asked Woojin again.

Adults look for spicy food more? Why?

If we consider human needs in three categories: existence needs, basic needs, related needs…

Just then, Mansu quickly spoke up.

Woojin, can you explain it simply? Simply, so everyone can understand.

When I talk to Professor, he sometimes spouts all sorts of alien languages, and there are times I can’t understand a single word.

This is one of those times.

“Simply put…”

Woojin thought for a moment, then nodded and began to speak.

“Originally, humans only needed to guard against things to eat and things that could kill them for survival. But gradually, society formed civilizations and reached the modern era. Food, which was necessary for survival, can now be obtained at any time, and the danger of being killed has significantly decreased. Once those factors were satisfied, conversely, various stresses came to modern people. Stress related to human relationships, work life, or conversely, individual desires and emotions. When these things are not resolved well, people can unconsciously self-harm…”

Older Cousin blinked his eyes.

What, the history of some primitive age… Spicy Taste?

But what Woojin was saying flowed out smoothly and made sense.

“To give some examples of unconscious self-harm, scratching your head and damaging your scalp, or clenching your teeth as if angry, feeling pressure. Drinking too much alcohol also harms the body. Spicy Taste is one of them. Your taste buds, your tongue, sense salty, sweet, sour, and bitter, right?”

Older Cousin nodded, thinking, ‘Was it only four?’

“Spicy Taste isn’t something your taste buds feel. It’s when your brain perceives the pain of your tongue’s cells dying. This can also be seen as a form of self-harm to escape stress. Have you ever had other thoughts when you ate something very spicy?”

“Now that you mention it… I don’t think so.”

“When you feel pain, other thoughts don’t come easily. You’re dominated by your brain’s signal to resolve this pain quickly. Hormones like Endorphin are also generated, and momentarily, no other thoughts come to mind. Not what happened at work, not an argument with a friend. Only the state of feeling pain. That’s why some people say, ‘Eating spicy food relieves stress.'”

Older Cousin and Sister-in-law’s mouths fell open slightly.

Just thinking about people’s desire and psychology regarding spicy food, it seemed like it could be applied to business…

Unlike them, Mansu nodded his head as if to say, ‘As expected,’ and said.

“Woojin, you mean the name of the place isn’t important?”

“Yeah. That’s what I think.”

“Then what method should we use to make the business do well again like before?”

Woojin’s gaze fell on Sister-in-law.

“You’ll need financial stability when the baby is born. Before you reach full term…”

The couple’s eyes widened.

She was just entering her sixth week,

“How did you know that…?”

Mansu was even more surprised by Older Cousin and Sister-in-law’s reaction.

What? Really? Is my sister-in-law pregnant? Why didn’t you tell me?

We found out yesterday when we went to the hospital too.

Mansu stared blankly at Woojin.

At this point, isn’t he like a shaman?

The gods tell him the CSAT problems and give him knowledge…

Mansu said again,

That’s right! We need financial stability!

Woojin replied,

You said the target is students, right?

Yes.

Yes.

That’s right.

The three of them nodded in unison.

I think the taste of the food and friendliness are the basic requirements for a business. Even if people don’t consciously think they want to be treated well when they pay money, they unconsciously desire it.

Nod, nod, nod.

That’s right.

That’s correct.

Students who are unconsciously under psychological pressure often yearn to break away from their designated areas or social statuses. In other words, they dream of rebellion, and I think we can use that with flyers for now.

His sister-in-law had already picked up a pen and a notebook, and his older cousin leaned her upper body towards Woojin even more than before.

I think it would be good to promote the store by drawing its location like a maze on the flyer. Something like, if you find this map and arrive, you’ll receive a reward. Drinks or money would be good too. Five hundred won? It could even be a thousand won. Something good happens if you come here. Or, something good happened. It’s necessary to plant that in their unconscious. Make the flyers as small as possible and put them in visible places. Don’t laminate them. The fine is higher if you get reported.

His older cousin asked reflexively,

Have you ever run a business?

No. Making flyers, getting reported and fined, or giving out free drinks or money when people visit, these kinds of losses are unavoidable. Rather than thinking about how to sell, it would be good to carefully consider what you can give to customers. And you said you’re changing the menu, I think it would be good to make them with brain-healthy foods like blueberries, broccoli, coconut oil, eggs, green leafy vegetables, salmon, turmeric, walnuts, and dark chocolate. Deliciously, of course. It’s not good to tell students that they contain things that are good for the brain. Conversely, strongly appeal to parents.

His older cousin muttered,

Parents are so overprotective of their children…

The Older Cousin, who had been engrossed in Woojin’s explanation, suddenly snapped back to reality.

“Does the school teach these kinds of things too?”

Mansu answered.

“No. We’re in the Business Department, remember?”

The Older Cousin blinked and looked at Woojin.

* * *

A week flew by.

Kim Mansu, who had finished his presentation with a trembling heart, let out a sigh of relief as if a weight had been lifted.

Then, break time arrived.

Lee Mina and Choi Gaeul approached Woojin, who was with Mansu.

They looked quite upset.

“Isn’t this too much?”

“How can you just leave out our names? We participated, didn’t we?”

Mansu chuckled at their sharp voices and replied,

“Oh, that’s why I introduced it as three lines of participation, right? The Professor will surely look upon it very favorably.”

“You’re really going too far.”

“You two are going even further. You had plenty of chances.”

Lee Mina’s hands were trembling with excitement, and Choi Gaeul glared at him venomously.

Woojin spoke to Lee Mina and Choi Gaeul, who were arguing with Mansu.

“Mina, Gaeul. You’re both fully grown adults now. Do you still believe in Santa bringing gifts?”